Impressions

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Social media image for apparel decorators Image by devitaayu - stock.adobe.com

Marketing for Apparel Decorators: Getting the Word (and Pictures!) Out

Finding customers, aka successful marketing, is the second most discussed subject we cover, both with our National Network of Embroidery Professional (NNEP) members and decorated apparel professionals in general. Many…

Build Your Business April 3
decorated apparel pricing concept art by Knut – stock.adobe.com

Pricing Your Decorated Apparel for Profitability

As any veteran decorator will tell you, while the craft of decorating—whether it be embroidery, screen printing, heat pressing or digital decorating—is critical to professional success, it’s only part of…

Build Your Business April 3
t-shirt screen printing press, decorated apparel industry

Branching Out for Success with Decorated Apparel

Gone are the days when a decorator was just a screen printer, or just an embroiderer, or any other single decoration method. Most of us by choice or necessity have…

Build Your Business April 3
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series