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Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.Build Your Business

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Featured

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

Build Your Business
2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News
BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

Build Your Business
Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Siser After Dark webinar graphic promoting artwork setup for combining HTV and DTF transfers, featuring educator and event date February 9 at 7PM ET.

Siser North America Expands After Dark Education Series with HTV, DTF, and Heat Press Classes

Free virtual sessions tackle artwork setup for hybrid decoration and the value of investing in a full-size heat press.

News February 9
Black Atlantis Headwear Moover beanie with TEDx Venezia embroidery displayed at event table, highlighting sustainable promotional headwear partnership.

Atlantis Headwear Partners with TEDx Venice to Spotlight Sustainability and Marine Protection

Official partnership highlights microplastics awareness, beach clean-up initiative, and limited-edition sustainable beanie.

News February 6

Ninja Transfers Introduces VIVID AF, a New Expanded Color Spectrum DTF Standard at No Additional Cost

Ninja Transfers introduces VIVID AF, a 9-color DTF standard with brighter prints and better color accuracy - at no extra cost.

News February 6

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series