Impressions

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male model wearing sports hoodie A4 Sports Apparel hoodie

It’s Game Time: Decorated-Apparel Athletic & Teamwear Trends

Team sports took a back seat during the pandemic, and as expected, the athletic and teamwear decorated-apparel market saw a major downturn in the Covid years. Since then, though, the…

Trends March 26
Ninja Transfers direct-to-film decorated apparel factory

Ask the Experts: Ninja Transfers and Direct-to-Film Custom Decorating

In this installment from the Impressions “Ask the Experts” series, Impressions Content Director, Adam Cort, discusses the state of direct-to-film (DTF) technology and its implications for the decorated-apparel industry as…

Build Your Business March 25
Anatol Automatic screen printing press for T-shirts, decorated apparel

Finding the Right Screen-Printing Press

The screen-printing business can be both funky and inspiring. On the one hand, tales abound of ex-rockers who started out decorating T-shirts for whatever band they happened to be in…

Process and Technique March 20
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series