Impressions

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Social media image for custom decorated apparel

Effective Social Media for Custom Decorated Apparel

So, you know you’re supposed to be on social media, but you sit down at your computer to write a post, and the blank screen stares back at you menacingly,…

Build Your Business March 15
Ninja Transfers direct-to-film decorated apparel factory

Ask the Experts: Marshall Atkinson and Generative AI

In this excerpt from the Impressions “Ask the Experts” series, Impressions Content Director, Adam Cort, discusses the importance of artificial intelligence, or AI, with veteran screen-printer Marshall Atkinson. Atkinson, a…

Build Your Business March 15
Apparel Screen Printer and exposure unit

Screen-printing and Decorated Apparel: It Takes a Village: Part 2 of 2

As discussed in the first part of this two-part series, in which we focused on flash units and dryers, when it comes to screen printing, the press is only part…

Process and Technique March 15
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series