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Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.Build Your Business

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Featured

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News
BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

2026 Impressions Expo decorated apparel trade show, Long Beach, California

Another Outstanding Impressions Expo in Long Beach, California

Organizers of last week’s 2026 Impressions Expo in Long Beach, California, had long known the event was on track to be another great one, if for no other reason than…

News January 27
Imperial Headwear and Winston Collection premium golf accessories, including branded hats, leather bags, and lifestyle goods displayed on shelves.

Imperial Headwear Acquires Winston Collection to Expand Premium Golf Portfolio

BOURBON, Mo. — Imperial Headwear has announced the asset acquisition of Winston Collection, LLC, a premium accessories brand headquartered in Rochester Hills, Michigan. Imperial will continue to operate the business…

News January 23
Epson SureColor G9070 64-inch direct-to-film printer producing full-color DTF transfers, designed for high-volume apparel decoration.

Epson Expands Direct-to-Film Line With New SureColor G9070 for High-Volume Production

LONG BEACH, Calif. — Epson has expanded its SureColor G-Series direct-to-film (DTFilm) printer lineup with the introduction of the SureColor G9070, a new 64-inch wide-format DTFilm printer designed to deliver…

News January 22

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series