Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

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BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Sandy Higgins founder Crackerjack Shack custom apparel decorating company

The Business MeMaw: Sandy Higgins, The Crackerjack Shack Founder & CEO

When Sandy Higgins talks about growth, she doesn’t romanticize it. She laughs, reflects and tells the truth, often all at once. After nearly two decades at the helm of The…

Build Your Business February 2

Q-Tees Highlights Promotional Merchandise Trends for 2026

ATLANTA — Early-year promotional merchandise trends are showing a clear shift toward practicality, longevity, and stronger brand alignment, as distributors and buyers reassess which products deliver lasting value. According to…

News January 28

2026 Impressions Expo decorated apparel trade show, Long Beach, California

Another Outstanding Impressions Expo in Long Beach, California

Organizers of last week’s 2026 Impressions Expo in Long Beach, California, had long known the event was on track to be another great one, if for no other reason than…

News January 27