Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Imperial Headwear Announces LPGA Pro Ingrid Lindblad as Brand Ambassador

Imperial Headwear has announced a new partnership with LPGA player Ingrid Lindblad, who joins Team Imperial as an official headwear ambassador. According to Imperial Headwear, Lindblad, a rising star on…

News November 21

Shop Talk Video: Ink Kitchen and 2025 Impressions Expo decorated apparel industry trade show, Atlantic City, New Jersey

Video: How to Bring in Over $250K in Custom Decorated Apparel Sales

In this Shop Talk segment, recorded live at the 2025 Impressions Expo in Atlantic City, New Jersey, Rick Roth, president of New England’s Mirror Image Screenprinting & Embroidery and co-founder…

Videos November 20

Inkdnylon Adds Two New Distributor Websites

Chicago-based apparel decorator Inkdnylon Custom Apparel has strengthened its nationwide reach with two new sourcing and promotional product websites—Inkdnylon Promotion & Branding, and InkBlanks—to better support businesses, organizations and bulk…

News November 20