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Impressions

Impression 2026 Industry Impact awards call for entriesNews

Now Accepting Entries: Impressions Magazine’s 2026 III Awards

In light of the increasing rate of change driving the world of custom apparel decoration, a few years ago we at Impressions magazine created something we call our Impressions Industry...

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Shop Talk Rick Roth Digital Marketing Tools Panel for Decorated Apparel

Video: Shop Talk and The Best Digital Marketing Tools for Your Print Shop in 2025

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Decorated apparel professional working holiday season

Custom Apparel Decorating: Prepping for Holiday Sales

Build Your Business
Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique
2026 Impressions Expo decorated apparel trade show, Long Beach, California

2026 Impressions Expo Long Beach Resource Page: The Latest on the Decorated Apparel Industry’s Leading Professional Trade Show

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Latest Posts

A printer in action demonstrating the essential role of squeegee angle and pressure in achieving crisp, consistent prints. Photo courtesy of International Coatings

Mastering the Squeegee: The Unsung Hero of Screen Printing

Although the squeegee may seem simplistic, it's the crucial tool that transforms ink into vibrant, precise prints—impacting every screen printer’s final result.

Process and Technique August 7
Roland SP-404MKII audio sampler featuring a limited-edition TR-808-inspired design printed using Roland DG VersaOBJECT MO-240 UV flatbed printer.

Roland DG UV Flatbed Brings TR-808 Design to Life for “808 DAY” Event in Tokyo

Limited-edition faceplate printed on VersaOBJECT MO-240 celebrates legendary percussion machine.

News August 7
Automatic T-shirt screen printing machine Impressions Expo

How Automation Is Transforming Custom Apparel Decoration

Knowing when to upgrade your production processes is critical for any commercial apparel decorator looking to grow their company You didn’t start your shop because you love chasing approvals or…

Build Your Business August 7

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series