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Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.Build Your Business

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Featured

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News
BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

Build Your Business
Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Lee Stuart takes a mirror selfie inside Rogue Lab’s screen printing shop, showcasing professional apparel decoration equipment and workspace.

The Stunt Man: How Lee Stuart Built Rogue Lab Into a Decorated-Apparel Education Powerhouse

Lee Stuart didn’t stumble into entrepreneurship. He committed to it. From the moment Rogue Lab was conceived, Stuart rejected the idea of easing in slowly or treating the business as…

Build Your Business February 25
Spectrum Designs and Global Connections to Employment (GCE) leaders cut the ribbon at the GCE Designs grand opening in Pensacola, Florida, celebrating the launch of an inclusive custom apparel and promotional products facility.

Spectrum Designs Expands Inclusive Apparel Model to Florida Through GCE Partnership

Leading autism employer launches GCE Designs facility in Pensacola, creating new opportunities in custom apparel and promotional products

News February 25
Jane Smith, Vice President of Marketing at Imperial, brings more than 25 years of global brand and digital marketing leadership to the headwear company.

Imperial Appoints Jane Smith as Vice President of Marketing

New marketing leader brings 25+ years of global brand growth and digital transformation experience

News February 24

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series