Impressions

Latest Posts

BELLA+CANVAS Debuts Street Fleece Campaign

BELLA+CANVAS, Los Angeles, recently launched a new, massive campaign around its Street Fleece collection. The 2020 collection, which launched this past September, includes 18 new colors such as lilac, vintage…

News October 23
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Hot Off the (Heat) Press

The functionality and versatility of today’s heat presses have evolved, but they all should be safe, reliable and consistent, a sentiment agreed upon by many industry experts. One major factor…

Process and Technique October 22
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Branding Basics

There’s a lot of jargon that gets thrown around in the marketing world, but if there’s one concept that decorated-apparel shops should consider when building their businesses, it’s branding. Before…

Build Your Business October 22
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series