Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Epson Introduces SureColor F6370 44-Inch Dye-Sublimation Inkjet Printer

Epson America Inc., Long Beach, Calif., now offers the next-generation SureColor F6370 44-inch dye-sublimation printer. Featuring speeds up to 680 square feet/hour, the new dye-sublimation printer quickly and efficiently produces…

News October 21

Richardson Umpqua

Sportsman Cap & Bag now offers the Richardson Umpqua (style 256) made of 70% cotton and 30% nylon. The unique flat bill has a soft-structure and reinforced flip-down mesh support,…

Products October 21

The Outlook for Outerwear

We heard it all the time as kids: “Don’t forget your jacket!” Our parents didn’t want us to get sick because of the cold weather, and jackets were the first…

Trends October 18