Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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SanMar, Why Not You Foundation Donate to Friends of the Children
SanMar Corp., Issaquah, Wash., recently partnered with the Why Not You Foundation to donate $126,100 to Friends of the Children, a national nonprofit organization dedicated to breaking the cycle of…
News September 21
The New Era of Outerwear
The outerwear category steadily has been climbing the apparel-industry ladder in recent years. Evolving from being highly functional but not fashionable, to a period of being highly fashionable but lacking…
Trends September 20
Self-Taught Success
Drue Nickerson was only 11 years old when he began his T-shirt journey, drawing cartoon characters on garments with fabric markers and selling them. As a testament that a childhood…
Build Your Business September 20
Process & Technique
