Impressions

Latest Posts

Changing Tides in Athletic Wear

Each year, a strong trend or two dominate the athletic wear and team uniform categories. Last year saw a significant fashion influence, along with customization. In 2018, customization will remain…

Trends May 7

DTG Quality Control

Most garment-decoration methods involve “dialing in” machines to produce orders without hiccups from beginning to end — with the last print being like the first. When using a direct-to-garment (DTG)…

Process and Technique May 7

The ‘E’ in Team

There’s more to sports apparel than meets the eye. Sure, the team gets the most attention, but behind the scenes, practice happens before those players and uniforms ever hit the…

Process and Technique May 7
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series