How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up…
Build Your Business March 9
Latest In: Management
How to Add Promotional Products to Your Apparel Business Without Losing Your Margins
While there’s plenty of overlap, there’s also plenty to learn for apparel decorators interested in branching out into…
Build Your Business February 24
How Apparel Decorators Are Doubling Revenue with GelatoConnect
For too long, apparel decorators have had to choose between operational chaos and stunted growth. GelatoConnect Apparel is…
News February 19
Sponsored
Comfort Colors® presents Pigment Pure™: A Cleaner Dye Process For A Cleaner World
Conscious, colorful styles with less environmental impact In the world of t-shirt decoration and apparel design, the quest for earth-friendly quality and innovation is never-ending. Comfort Colors® has risen to…
July 1
How Print Shops Can Handle Difficult Customers Without Losing Business
Feelings often matter more than facts where upset customers are concerned
Build Your Business February 3
2026 Impressions Expo Atlantic City Resource Page
You wouldn’t think it given the recent weather here in the Northeast, but spring is just around the…
News February 2
New Book Examines the State of the Decorated Apparel Industry in 2026
An invaluable resource, download Atkinson’s timely book free of charge Veteran designer, decorator and principal of Atkinson Consulting…
News January 20
T-Shirt Printing Machines Market Forecast
A recent study by the global market research firm Market Research Intellect, indicates the global T-shirt printing machine…
News December 4
Kornit Digital Announces CFO Transition, $100 Million Share Repurchase Program
Kornit Digital. a global leader in sustainable, on-demand digital fashion and textile production technologies, has announced it will…
News November 17
Impressions Expo Dallas Announces New Location for 2026
Impressions Expo has announced Impressions Expo Dallas, set to take place Oct. 21-24, 2026, is moving to the…
News November 12
Video: Shop Talk and Buying Used Apparel Decorating Equipment
In this Shop Talk conversation (filmed at the Impressions Expo in Long Beach, California, January 2025.), Ink Kitchen…
Videos November 11
Process & Technique
