Lenexa, Kansas – Sportsman, one of the two in-house brands at Sportsman Cap & Bag, has launched eight all-new styles as part of a relaunch intended to redefine the company’s line from budget-friendly basics to higher-quality solutions that feature upgraded materials and improved construction. The launch celebrates the brand’s 25th anniversary, marking a milestone year of evolution and growth.
Upgraded Materials, Improved Construction
According to the company, the relaunch and new styles come as a result of extensive behind-the-scenes work with an eye toward creating a range of premium headwear, “without losing sight of the roots in quality and value that have made Sportsman a go-to in the promotional industry for the past 25 years.” The new collection delivers sleek, comfortable designs that rival top-tier brands, all at a price that stays true to the brand’s commitment to affordability.
“We went all in on these new styles with a focus on fit and quality with production just a stone’s throw away. Sportsman was my baby when I started in the industry. I’m excited to watch it grow up and continue to deliver,” says Dan Saferstein Sportsman Cap & Bag CEO.
Headwear Reimagine, Focus on Fit
The reimagined headwear line focuses heavily on fit, making sure that each style has a comfortable feel, an on-trend look, and fits just right. Each style features one of the Sportsman signature fits:
Classic – Unstructured with mesh insert, mid-profile, five-panel
- Heritage – Structured, high-profile, five-panel
- Traditional – Structured, low-profile, six-panel
- Modern – Structured, low-profile, six-panel
- Modern 5P – Structured, mid-profile, five-panel
- Dad Hat – Unstructured, low-profile, six-panel
Each of the new styles have one to four different material options to choose from, including chino twill, heathered chino, nylon/spandex, polyester ripstop, brushed canvas, old wash cotton twill, cross hatch, heather suiting, and pigment dyed cotton.
Since its launch in 2000, Sportsman, one of two in-house brands at Sportsman Cap & Bag has long been known as a trusted source for value-driven headwear. With a bold new relaunch and the launch of eight premium styles, the brand says it is now moving into the high-end market—offering refined designs, enhanced fit, and upgraded materials, all while staying affordable.
