PHILADELPHIA, PA – According to leading custom direct-to-transfer (DTF) manufacturer Ninja Transfers, independent creators, Etsy sellers, TikTok influencers, micro-brands, and niche community leaders are now a leading factor in the current explosive growth in the custom apparel market.
As evidence, Ninja Transfers cites the fact that over 50 percent of its new customers these days are creators with home studios, limited budgets or part-time side hustles—many operating with a single heat press and no inventory on hand.
A number of factors are currently driving this growth, the company says, including (in addition to the quality and variety of transfer now available) the reduction or elimination of bulk minimums, setup fees and slow turnaround times.
Increasingly powerful design platforms and production advantages provided by such options as hot peel technology and pre-cut products have also been a big part of current trends.
“Our fastest-growing segment isn’t big corporations—it’s individuals building brands from their kitchens, garages, and home studios,” says Victor Ilisco, director of business development at Ninja Transfers. “By making pro-level production accessible, we’re giving creators the chance to grow their businesses and deliver products their audiences love.”
For more on Ninja Transfers and its entire line of products and services, including heat-applied patches, custom DTF transfers, Easy Peel technology, blank apparel and Ninja Printhouse, the company’s custom apparel and promotional products blind-shipping division, visit ninjatransfers.com.
