ROSH-HA`AYIN, Israel—Kornit Digital LTD., a global pioneer in sustainable, on-demand digital fashion and textile production technologies, announced today that Promos Ink, a leading Dallas-based screen printing and embroidery decorator, is transitioning production volumes from its 60 analog systems to Kornit Digital production solutions. This move enhances agility, speeds delivery, and ensures premium quality to meet the evolving demands of custom apparel buyers.
From Analog to Digital Agility
Promos Ink has built a reputation as a top provider of screen printing, embroidery, and fulfillment services, partnering with more than 1,000 distributors and authorized decorators nationwide. Traditionally dependent on analog screen printing, the company faced growing pressure from customers demanding faster time-to-market, flexible order sizes, and broader variety.
To meet these challenges, Promos Ink embraced Kornit’s advanced digital production technology, beginning with three Atlas MAX PLUS systems less than a year ago. These platforms enabled the company to meet short-run orders quickly while maintaining exceptional quality. Building on that success, Promos Ink has now added the Kornit Apollo platform to accelerate its transition from screen to mass-digital production at scale.
Meeting Customer Needs Without Compromise
“There are two key reasons customers align with Promos Ink – our speed of delivery and unmatched quality of products – especially apparel,” said Carla Dooley, Owner and Chief Executive Officer at Promos Ink. “Our offerings aren’t just about bringing ideas to life for customers, they’re about creating a lasting imprint that narrates the ultimate brand story. While screen printing was effective to match all production needs in the past, we felt the current state of market demands something different. By aligning with Kornit’s on-demand, mass-digital technology – we genuinely believe this is the future for us to say yes to all our customer needs.”
Kornit’s Perspective
“They say necessity is the mother of invention – and nowhere is this clearer than in the custom fashion and apparel marketplace,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Brands and producers have been stuck, faced with surging demand for the highest quality products delivered quickly to meet the requirements of an eCommerce age, but limited by traditional production technology. Based on the power of our on-demand, mass-digital production portfolio, customers like Promos Ink are able to not only meet but exceed customer requirements that today’s consumer demands.”
A Future-Proofed Partnership
By partnering with Kornit, Promos Ink has expanded its on-demand offering and gained the ability to accept any job at any run length. The addition of Apollo technology provides the efficiency and scalability needed to replace analog systems, reduce production costs, and deliver customer orders faster — without sacrificing the highest standards of print quality.
Discover how Kornit Apollo and Atlas MAX PLUS are helping businesses like Promos Ink transform their production capabilities. Visit www.kornit.com to learn more.
