L2 Brands has announced a partnership with iconic Western brand Stetson, with the aim of bringing Western-heritage style to the collegiate marketplace.
Together with the Collegiate Licensing Company, the two brands have developed a custom-designed hat collection that celebrates the spirit and tradition of seven Division I universities.
Custom Decorated Western Style Hats for the Collegiate Market
According to L2, the selected universities “embody Western tradition and share a deep connection to Stetson’s legacy.” The seven schools include Power Four and FCS universities such as Texas A&M, the University of Texas, TCU, Texas Tech, Oklahoma, Oklahoma State and Stetson University—famously named after Stetson founder John B. Stetson.
The collection debuted in September at Texas A&M, with launches at the remaining six universities following in its wake.
Headwear Blending Campus Pride, Western Tradition
“At L2, we’re thrilled to collaborate with Stetson—a brand synonymous with authenticity and craftsmanship—to create unique collegiate headwear that blends Western tradition with campus pride,” said Lisa Norris, Director of Marketing at L2 Brands.
Blank versions of top-selling Legacy styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com.
