Heat-printing and custom apparel decorating tech leader STAHLS’ has announced the addition of four new senior leaders to its commercial and platform teams. In a recent announcement, STAHLS’ said the four strategic hires reinforce the company’s commitment to scaling its Fulfill Engine e-commerce and online production-management initiative, expanding enterprise partnerships, and accelerating innovation across heat-transfer and on-demand fulfillment technologies.
The new additions include Corey Cardinal, Vice President of Integrated Partnerships; Daniel Van der Kolk, Vice President of Enterprise Sales, Global; Janine Moore, Senior Director of Dimensional Embellishments; and Danielle Augustine, Vice President of Sales for Fulfill Engine technology.
Collaboration, Connectivity and Category Leadership in Heat-transfer Technology
Together, the company said, the four appointments reflect STAHLS’ continued investment in collaboration, connectivity and category leadership as heat-transfer technology adoption accelerates across enterprise brands
“Building our leadership team to serve an evolving global marketplace is how a 94-year-old family business continues to grow,” said Carleen Gray, CEO of STAHLS’. “We deeply value the legacy leaders who built this company and its culture, and we are equally intentional about adding experienced talent with the expertise needed to compete, innovate, and scale globally. That balance, honoring what made us strong while investing in what’s next, is what positions STAHLS’ for long-term growth.”
With respect to these four individuals’ CVs, the company said:
- Cardinal brings deep experience building strategic alliances and platform integrations that enable ecosystem-led growth and seamless collaboration across the print-on-demand marketplace.
- Van der Kolk is a seasoned global sales leader with a strong track record of scaling complex, multi-region enterprise programs and long-term strategic partnerships.
- Moore will lead the growth of STAHLS’ premium decoration portfolio, including emblems and patches, and advanced heat-applied solutions such as Liquid 3D, STAHLS’ patented dimensional decoration technology that is gaining traction with enterprise brands seeking elevated product differentiation.
- Augustine brings extensive experience in platform commercialization and customer adoption, helping brands and partners implement connected, automated workflows for on-demand decoration at scale.
Print on Demand (POD) Increasing in Importance
According to STAHLS’ as print on demand (POD) production becomes a strategic imperative across the decorated apparel industry, STAHLS’ Fulfill Engine serves to “connect the marketplace,” linking ecommerce platforms, decorators, suppliers, and brands into a unified production ecosystem that supports speed, customization and global scalability.
“These additions strengthen our ability to serve customers as heat-transfer technology scales across enterprise brands and on-demand becomes the standard,” said Josh Ellsworth, Chief Revenue Officer at STAHLS. “This team brings together platform expertise, global enterprise sales leadership, premium decoration innovation, and deep partnership experience, giving us the leadership depth needed to connect the marketplace, accelerate Fulfill Engine adoption, and help our partners grow through collaboration.”
For more on STAHLS’ and it entire line of products and services, including heat-press machines and a wide range of custom transfer options, including direct-to-film (DTF) and CAD-CUT Heat Transfer Vinyl, click here.
