Veteran custom heat-transfer provider is celebrating its new name and new website with seven weeks of tees and transfers giveaways
STAHLS’ Transfer Express, an industry-leading custom transfer provider since its founding in 1990, is starting off 2026 with a bang, unveiling a newly rebuilt, cutting-edge digital ordering platform for its customers and a major brand refresh with the introduction of a new shorter, bolder name: TXP.
“Marking a major leap forward for T-shirt creators and garment decorators, the new TXP website delivers faster ordering, smarter tools and improved design support, all backed by the same high-quality custom transfers the industry has trusted for more than 35 years,” the company says.
To celebrate the launch, TXP is also kicking off what it’s describing as a “Tees & Transfers” initiative, seven weeks of T-shirt and transfer giveaways, giving customers the chance to win apparel credits and transfer credits added directly to their TXP account.
“We heard our customers loud and clear. This new website was built for you,” said Carleen Gray, CEO of GroupeSTAHL. “TXP is faster, smarter and easier to use…We added more tools, more support and more ways to grow. But our promise stays the same. We deliver the best transfers. We help you win more orders. We help you build your business. If you already know us, thank you for trusting us. If you’re new here, welcome. More than 1,000,000 creators started right where you are. We hope TXP becomes your transfer partner too.”
Built for Customer Apparel Decorators, AI, Online Design Tools
Among the many features available as part of the newly redesigned TXP’s website are a How to Choose the Right Custom Transfer function, a guided selector that helps users find the best transfer in just the steps; a Free Online T-Shirt Designer, allowing users to create, preview and position designs directly in their browser; a range of AI Assist Tools to support smarter art prep, ordering and transfer choices; Education + Live Support, with fast access to learning and real experts when help is needed; and cleaner navigation overall, for faster ordering with fewer clicks, more confidence and more speed.
As an added benefit, TXP brings all major transfer types together in one place, again with an eye toward making the ordering process that much easier for the company’s customers. These include:
- SPT (Screen Printed Transfer) – Favorite T. Soft hand. Crisp detail. Built for bold 1-3 color logos and repeat orders
- DTF (Direct to Film Transfer) – Full color. Unlimited shades. Fast for small runs, even 1 piece. Good for photos and color-heavy art
- Hybrid Transfers – Best of both worlds. Clean detail + expanded color. Built for versatility and efficiency.
Creators can also order blank apparel alongside transfers. “It all lives in one system. It all works together,” the company says.
For more information on STAHLS’ new TXP rebrand and details on how to enter the Tees & Transfers Giveaway, click here.
