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BELLA+CANVAS Launches 2026 Collection With ‘For Any Track You’re On’ Campaign

Published: January 14, 2026

LOS ANGELES — BELLA+CANVAS has unveiled its 2026 collection, introduced through a new global campaign titled “For Any Track You’re On.” The collection reimagines championship-level comfort through an elevated, culturally attuned lens, combining heavyweight fleece, collegiate-inspired silhouettes, and refined color development designed to support today’s creators, decorators, and print partners.

Models wearing BELLA+CANVAS 2026 fleece styles, including zip hoodies and joggers, showcasing elevated comfort and clean silhouettes.

BELLA+CANVAS’ 2026 collection features elevated fleece silhouettes designed for comfort, versatility, and reliable decoration across screen print, DTG, and embroidery. Photo courtesy of B+C

Inspired by the grit and quiet confidence of performance culture, the 2026 lineup reflects the many paths individuals take to build, create, and express themselves. Subtle collegiate influences appear throughout the collection, reinforcing the idea that no matter where the track leads—creative, entrepreneurial, or personal—these garments are designed to keep pace.

“At BELLA+CANVAS, we design with the understanding that the blank is just the beginning,” said Victoria Thomas, senior director of brand and creative marketing at BELLA+CANVAS. “The 2026 collection supports every stage of the journey, from concept to production to the finished piece, without getting in the way of what creators are building next.”

Product Innovation Rooted in Real Use

The 2026 collection introduces elevated fleece styles and new silhouettes designed with real-world production needs in mind. New additions include the Unisex 10 oz. Half Zip Pullover (Style 4740) and Unisex 10 oz. Full Zip Hoodie (Style 4739), along with garment-dyed finishes in new women’s silhouettes and refined fits across both core and new styles.

Clean print surfaces, dependable inventory, and intentional construction help ensure consistent results across screen printing, DTG, and embroidery, supporting both small-batch creativity and high-volume production.

A broadened color story also plays a central role in the line, balancing muted collegiate neutrals with denim-infused tones and Los Angeles–inspired accent colors, giving decorators and brands flexibility to merchandise collections that feel both current and timeless.

Designed for the Industry. Tuned to Culture.

The “For Any Track You’re On” campaign speaks directly to the diversity of the modern apparel ecosystem—screen printers, decorators, independent creators, agencies, and brands all moving at different speeds toward different goals. The campaign celebrates that reality while reinforcing BELLA+CANVAS’ role as a trusted foundation across the industry.

Every print, every pull, every press is all part of the track.

The 2026 BELLA+CANVAS collection will be available beginning January 2026 through BELLA+CANVAS wholesale channels and authorized distributor partners.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series