OGIO Intl. Inc., San Diego, announced a global brand refresh featuring a new line of products, refined messaging, a new website and a modernized logo.
OGIO aims to make the world’s most ingeniously designed, expertly constructed and technologically unrivaled personal storage products, fusing performance, sports, and lifestyle, with a renewed focus on organization, durability, protection, ergonomics, mobility and sustainability, according to the company.
“Innovation is the driving force of everything we do,” says Harry Arnett, president of OGIO. “Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”
As part of OGIO’s rebrand, the company will launch its first product collection called OGIO ALPHA Convoy, a rugged collection built with premium components and materials, including Cordura EcoMade fabric. This material is ultra-durable and made from recycled plastics, reducing the energy consumption in the manufacturing process. OGIO ALPHA Convoy features a lineup of four backpacks, three travel bags and two golf bags, all of which will be unveiled in late 2018.
OGIO’s new, modern logo and updated website is a major shift towards engaging with the modern, digital-first consumer through a balance of visual content and in-depth information on OGIO technology and innovation, according to the company.
“Tapping into our heritage is extremely important for OGIO’s future success,” says Jeff Rang, OGIO’s design director. “OGIO’s design has been rooted in durability and organization since its inception, and the newly launched line exceeds our expectations by introducing an additional pillar of sustainability. As consumers demand change, we are committed to changing with them, and the recycled materials used in our new products are just one example of our commitment to innovate and adapt.” — D.S.
