BELLA+CANVAS, Los Angeles, recently launched a direct-to-consumer e-commerce website.
Previously, the company’s apparel was accessible only through wholesale channels to customers with a business license. The BELLA+CANVAS retail line offers men’s and women’s styles in signature fabrics, such as airlume jersey, tri-blend, vintage slub, flowy and fleece. The new retail website offers a curated assortment of the existing styles and colors. Prices range from $18-$38, with three-pack bundles available starting at $30.
The decision to launch a retail channel came after years of requests from people who discovered BELLA+CANVAS’ high-quality hoodies and tees by way of branded apparel and wanted access, according to the company.
The retail expansion will start as an online-only e-commerce site, but the long-term roadmap
includes a rollout of popup stores in several physical locations, starting in 2020.
“We’ve been making retail-quality tees since we started making apparel over 25 years ago,” says Danny Harris, co-CEO and co-founder, BELLA+CANVAS. “We’ve always prided ourselves on doing wholesale different — perfecting our craft and making the most exceptional quality tees possible. For us, a move into the retail space has never been a matter of if, but when, and we’re excited to announce that time has finally come.”
For more information and to access the new BELLA+CANVAS retail site, click here. — D.S.
