Gildan, Montreal, recently announced the launch of a multi-year partnership with the Beale Racing team.
The partnership will feature Gildan as the primary sponsor, while also providing visibility to the American Apparel, Comfort Colors and PRIM + PREUX brands.
As part of the partnership, Beale Racing will advertise Gildan’s brands on cars, uniforms and all merchandise during more than 30 race events across the United States.
“We are excited to partner with Beale Racing once more to strengthen the visibility of our brands and continue to position our apparel as a preferred choice in the motorsports industry,” says Mike Hoffman, president, sales, marketing and distribution, for Gildan. “We are proud to be associated with a highly successful and respected team and I look forward to a winning partnership.”
The sponsorship will support Gildan’s marketing and sales objectives of pursuing continued awareness and growth in the imprintables and retail apparel industries, according to the company.
“For many years, Gildan has been a trusted supplier for our team,” says John J. Beale, owner and driver for Beale Racing. “We are thrilled that Gildan chose to partner with us again to promote its brands to our fans.” — D.S.
