Unifi, Inc., recently brought its REPREVE mobile tour to the University of Notre Dame during the school’s home opener football game against Purdue University on Sept. 18.
This was the first time the mobile tour has visited Notre Dame, where L2 Brands, the maker of League apparel and Legacy headwear, was able to showcase fan gear made with REPREVE recycled performance fibers inside the mobile tour.
“Unifi is committed to working today for the good of tomorrow, and that includes educating younger generations about the importance of recycling,” says Jay Hertwig, senior vice president of commercialization at Unifi. “Our partnership with Notre Dame demonstrates the importance and impact of recycling and how the transformation of recycled bottles into new products results in greener, more sustainable college campuses and helps to protect our natural resources.”
L2 Brands also gave product demonstrations to college students, alumni, and friends of Notre Dame, who were able to see firsthand how the bottles they recycle are given a second life and transformed into their favorite Fighting Irish hats, shirts, and jerseys.
“Fans were able to interact with Notre Dame apparel that not only looks and feels great, but that also allows consumers to feel good about the products they purchase,” says Pete Waldon, president of L2 Brands. “When fans see that their favorite gear is made using recycled plastic bottles, it shows the endless possibilities of sustainability.”
Notre Dame has pledged to be a leader in sustainable operations, education and research, and a role model for responsible citizenship, according to the university.
“Our mission at Notre Dame is to be a powerful force for good in the world,” says Tomi Gerhold, director of licensing at Notre Dame. “Our partnerships with Unifi and L2 Brands help us work toward the goal of fostering a focus on the connection between environmental stewardship and the common good.”
The REPREVE mobile tour’s next stop will be at the University of Maryland on Oct. 1, where L2 Brands also will showcase its sustainably made REPREVE apparel. — D.S.
