Delta Apparel, Inc., Greenville, S.C., has announced five new owned retail store openings for its beach lifestyle brand, Salt Life.
The new Salt Life storefronts in Florida, South Carolina, and Alabama are expected to open early next year in coastal communities. These strategic additions follow years of tremendous growth across the U.S. and provide opportunities to deepen Salt Life’s footprint in key markets, expanding the brand’s reach to a broader set of consumers who embrace the ocean lifestyle, according to the company.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” says Jeff Stillwell, president of Salt Life. “The success of our existing storefronts has propelled our retail efforts forward and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina, and Alabama.”
New doors in Ft. Lauderdale, Boca Raton and Sarasota, Fla.; Hilton Head, S.C.; and Foley, Ala., will further add to the brand’s nationwide owned retail footprint. Earlier this year, Salt Life announced new store openings in Myrtle Beach, S.C., and Texas City, Texas. The Myrtle Beach location opened to the public in September with strong initial results, and the Texas City location is set to open to the public in November of this year.
“Year after year, Salt Life retail stores consistently exceed sales and operating performance targets,” says Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc. “These additional branded retail doors will offer a dynamic setting for consumers to engage and interact with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience.” — D.S.
