A few words of wisdom from Q-Tees, the branded accessories company known for its quality aprons, towels and totes, on some ideas and the best times to launch a promo campaign.
“To survive in today’s fast-paced marketing environment, companies need to be proactive by linking their promotional activities to prevailing cultural events,” said Shawn Teli, marketing director at Q-Tees.
Top event-driven opportunities to launch promotional campaigns include:
1. Holiday and Seasonal Campaigns
Everyone loves the holidays, from Christmas to Halloween. Tap into the holiday spirit with aprons decorated for festive holidays, beach totes and towels from Memorial Day to July 4th to Labor Day, and custom treat bags as Halloween celebrations appeal to all ages.
2. Go Green, Eco-Friendly Merch
Support sustainability with non-woven and canvas tote bags for Earth Month. Eco can be found in a variety of organic cotton accessories. Even a local food drive gets better with custom aprons for all volunteers.
3. Pack the Stadium, Spiritwear
Team merchandise and giveaways like rally towels boost brand visibility during a championship season. Fans will cheer for souvenirs and collectible totes at concerts and music festivals.
4. Corporate Promotions Mean Business
Branded totes and messenger bags are the highlight of any expo, and customized towels and aprons are perfect for the hospitality industry.
5. VIP, Personalized Products/Bundles
Nothing creates buzz like limited-edition items from custom tote bags and branded loyalty perks. Encourage retention with personalized gift bundles and exclusive products.
For more ideas on how to make your promotions memorable for any occasion, click here.
