MAHWAH, New Jersey-based 613 Originals, a leader in heat-applied graphics, has announced the launch of its first ever national media campaign, titled Legacy Starts Here. The new sports-focused campaign is designed to inspire and equip teams and fans at every level — from grassroots clubs to global teams.
According to 613 Originals, “The brand is excited to welcome a new era, delivering a behind-the-scenes look inside the fast-paced world of athletic heat transfer production. Inspired by the drive and performance of elite athletes.” The company adds the campaign pulls back the curtain on the craft, speed and quality that go into making these kinds of decorated apparel.
“We’re entering a new chapter for 613 Originals,” said Joe Orminski, VP of Sales. “This campaign gives a clear view of the people, processes and detail that go into every jersey—work that’s rarely seen, but always felt on the field. It connects the precision of production with the culture and identity athletes carry into every game.”
The campaign was shot on location at 613 Originals’ Mahwah production facility and Holy Ghost Preparatory in Bensalem, Pennsylvania, blending real-time printing and on-field action. According to the company, the campaign will roll out across multiple national platforms, including YouTube, Meta, and TikTok, and is intended to coincide with 613 Originals’ recent expansion with new facilities in California and Indiana.
“With Legacy Starts Here, we set out to show that decoration isn’t just part of apparel, it’s history in the making,” said Stephanie Michael, Social Media & Brand Partnerships Manager at 613 Originals. “The look and sound of the spot are meant to feel as powerful and lasting as the gear itself. Every shot is a nod to the speed, precision, and pride that go into each transfer we make.”
For more information or to view the Legacy Starts Here spot, visit sports.613originals.com.
