alphabroder, Trevose, Pa., has updated its website with a redesigned home page navigation, quicker access to account information, enhanced product pages, an upgraded shopping cart, and a more intuitive checkout.
“The alphabroder.com site is central to how our customers run their businesses, so we’re making it even more powerful and easier to use with our biggest update ever,” says Cecile Pavot, web product manager at alphabroder. “We’re thrilled to see the incredible ways our distributor and decorator customers are taking advantage of our new navigation and enhanced product pages—they’re easily finding product categories, brands, resources and more.”
Some of the key enhancements the alphabroder.com design team made to the site include a redesigned navigation for easier searches, centrally located account details, and updated product pages.
An update to the shopping cart also was made. Now users can easily choose what distribution center product ships from, search for or remove specific items in the cart, and view swatches.
“The cart’s look and feel are cleaner and more organized,” Pavot says. “This saves valuable time for our customers, since they can immediately see that their order is correct at a glance.”
Users also can connect with an expert immediately through an expanded chat feature.
“We know it’s important for our customers to get answers to their questions right away, in real time,” says Pavot. “Quick access to industry experts gives users the ability to chat with specialists from virtually anywhere.”
For more information, check out the new website here. — D.S.
