Alternative Apparel, Atlanta, recently announced the launch of its Go-To Collection.
The sustainably made, retail-inspired collection includes 10 existing and two new styles, including the classic-fitting Go-To tee, which now expands to 30 colors. Also included are the Keeper tee and the Slinky V-neck, available in new colors.
“Customers are excited about Alternative, about the fabrics, the styles and the brand,” says Kevin Miles, senior manager of sales operations for Alternative Apparel. “Once customers wear Alternative, chances are, it’s going to be what we call a ‘top-of-drawer’ piece — their absolute favorite tee. That’s where ‘Go-To’ comes from: It’s at the heart of our brand.”
With 17 proprietary fabrics and more available later this year, Alternative prides itself on designing styles from the yarn up, according to the company. The brand uses low-impact dyes, as well as recycled and organic materials. Each year, Alternative conserves 860,000 gallons of water and recycles 1.8 million plastic bottles. — D.S.
