San Donà di Piave, Venice, Italy — Atlantis Headwear, a global leader in sustainable and customizable headwear, has partnered with the All Blacks Rugby Team, one of the most recognized sports teams in the world, as their Official European Licensee.
For over a century, the All Blacks have represented unity, discipline, and excellence on and off the field. With four Rugby World Cup titles and a global fan base, the team has become a symbol of perseverance, teamwork, and national pride for New Zealand.
Sustainability Meets Sporting Legacy
The partnership was announced through an exclusive behind-the-scenes video shoot that captured the collaboration’s essence—merging Atlantis’ sustainable design ethos with the All Blacks’ authentic energy. Each cap and beanie in the collection was designed with intention, balancing boldness with simplicity and embodying the shared values of integrity, innovation, and performance.
“The Atlantis x All Blacks Collection is just the beginning,” said Francesca Bin of Atlantis Headwear. “Over the next three years, fans can expect innovative headwear that unites the All Blacks’ legacy with modern, sustainable craftsmanship.”
For more information about the Atlantis brand, visit atlantisheadwear.us or the Atlantis Virtual Showroom.
