Augusta Sportswear Brands Launches Freestyle Sublimation

Published: November 25, 2019

Augusta Sportswear, Augusta, Ga., recently announced the launch of its sublimation design platform, FreeStyle Sublimation.

FreeStyle Sublimation differentiates itself from other sublimation options in the industry through its sophisticated, yet simple interface, according to the company. Users can design custom apparel via desktop or mobile devices across all four brands — Augusta Sportswear, Holloway, High Five and Russell Athletic — starting in January.

The FreeStyle Sublimation mobile interface also gives users a bold, three-dimensional, 360-degree garment view with more than 1,000 design options. Whether on a desktop, tablet or mobile device, the sublimation design process requires a few simple steps, allowing users to go back and forth and make changes, saving and sharing at any time. They also can review designs, add rosters and place orders, all from a tablet or smart phone.

“We left no stone unturned in creatively actualizing a fast, easy-to-use breakthrough design tool that makes creating sublimated garments an enjoyable process”, says Brad Sullivan, vice president of custom solutions at Augusta Sportswear Brands. “FreeStyle Sublimation is like nothing else in the market. We believe it’s a game changer for us and our customers as we continue to invest in technology that makes it easier for our customers to get what they need from us quickly.” — D.S.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series