BELLA+CANVAS, Los Angeles, recently launched FAM 2.0, the second iteration of content for its online Fashion Apparel Masterclass (FAM) courses.
FAM 2.0 includes video lessons on three new topics, along with interactions, downloadable resources and customer-ready selling tools.
“The promotional industry is constantly changing, which is why we designed FAM — to be a resource for the current problems sellers face,” says Summer Barry, creative and marketing
director for BELLA+CANVAS.
The new module includes an update on dynamics affecting the promotional products industry; a crash course on the difference between premium and faux premium garments; and a look at why all premium brands aren’t created equal.
Members of the Promotional Products Association Intl. (PPAI) education program can
receive Certified Advertising Specialist (CAS) credits for completing the Fashion Apparel
Masterclass.
For more information and to sign up for FAM, click here. — D.S.
