BELLA+CANVAS, Los Angeles, is launching a new, online education course for promotional products industry professionals called the Fashion Apparel Masterclass (FAM).
Known for creating and distributing robust educational content on YouTube, the BELLA+CANVAS team set out to create a masterclass that addresses the challenges specific to the promotional products industry and provide solutions that will give members the tools to sell more premium apparel and increase their margins and sales, according to the company.
“At all the industry events we were attending, people were talking about the same core issues affecting the promotional products industry,” says Chris Blakeslee, executive vice president of BELLA+CANVAS. “As the pioneers of this premium category, we not only see where the industry is headed, but we are actually in a position where we can help provide tools and education for sellers who don’t want to be left behind.”
The company partnered with online learning and technology specialists to create the six-hour program, which includes 12 interactive video lessons, downloadable resources, a hub of community and quizzes. As members complete lessons and participate in dialog forums, they will receive points, which can be redeemed in the FAM point store for certain prizes. Once members have completed the Masterclass, each will receive a certificate and insignia for their email signature acknowledging their FAM-certified status.
The platform of resources and active forum allows people to connect with other like-minded professionals. Events for the Fashion Apparel Masterclass also are on the horizon, according to the company.
For more information or to sign up for FAM, click here. — D.S.
