Bodek and Rhodes, Philadelphia, has launched a ready-to-go integrated campaign to help decorators and apparel counselors who wish to target back-to-school logoed apparel and accessories buyers.
The campaign includes a print catalog, electronic version, e-flyers, how-to videos and shareable social media.
The 28-page, tabloid-sized print catalog highlights well-stocked uniform basics and accessories, as well as fashion styles trending on campuses today. Standout items include J-America’s Hockey Hood sweat shirt with mix-and-match contrasting-color sport laces, and its new Huzu sweat shirt, according to the company.
To display these new features, the company has created “how it works” videos that can be sent to end-user clients or added to social media pages. A library of these videos, as well as customizable e-flyers for featured products, can be found on Bodek and Rhodes’ website, under the Marketing Tools tab.
An electronic Zoom version of this catalog with no mention of Bodek and Rhodes also is available to help clients distribute the entire catalog or specific pages free of charge to their end users. This Zoom catalog link can be embedded in any email or social media page.
For more information, visit bodekandrhodes.com. — L.M.
