Bodek and Rhodes, Philadelphia, has started a holiday campaign for its UltraClub products, using ready-to-launch integrated media through both catalogs and a variety of Internet-based outlets.
The guide, which will be shipped free of charge to more than 30,000 customers, is a full-color, 20-page booklet featuring product shots and listings. It contains holiday-themed photography showing a family using products from the UltraClub line, which includes 249 different products.
Customers can access the online home for this campaign at bodekandrhodes.com/holiday. From there, they can create and send custom e-cards, emails and sales fliers, promote UltraClub products through social media — such as Pinterest — and add special holiday features — like countdown clocks — to their own websites.
UltraClub offers a variety of contemporary apparel and promotional products. Featured items in this campaign include holiday-friendly styles, popular gifts and other top-sellers.
For more information, visit bodekandrhodes.com. — L.M.
