Bodek & Rhodes, Philadelphia, recently introduced the UltraClub Confidence Center, an interactive display designed to take trade show attendees inside the quality and safety certification processes behind the UltraClub private-label apparel line.
The Confidence Center is divided into two distinct areas. The first section is the pictorial exhibit, which illustrates the history of UltraClub since its origin more than 20 years ago. The Quality Certification Alliance (QCA) logo is displayed, as is signage from the company’s internal “Do The Right Thing” campaign, which reinforces each employee’s responsibility to do their part to uphold superior safety and quality standards.
The second part of the display takes show attendees inside the testing to which UltraClub products are subjected as part of the QCA’S certification policies.
Attendees are offered a look at the processes and standards by which all UltraClub products are measured in conjunction with the largest independent testing lab in the world, SGS. Tests include washing and drying, sizing accuracy, color durability and all measure of performance features (anti-microbial, snag-resistance, wicking, drying, etc.).
“When our clients see examples of the over 50 tests we perform on our UltraClub products, including the extra measures we take over our competitor’s brands, they can feel confident to put UltraClub into their clients’ programs time and time again,” says Mary Ellen Nichols, director of marketing communications.
The UltraClub Confidence Center also will be featured at the Bodek and Rhodes exhibit at the upcoming Atlantic City Imprinted Sportswear Show (ISS), to be held March 8-10.
Fore more information, visit bodekandrhodes.com. — L.M.
