CafePress Inc., Louisville, Ky., has introduced new tools to its e-commerce platform designed improve customers’ ability to create a product, share it with the community and earn royalties.
The new retail e-commerce platform tools include:
Smart product engine
A proprietary image analysis system that analyzes graphics, photography and other images for dozens of attributes and configures them in real time onto CafePress’ portfolio of more than 500 base goods.
Activity stream
An e-commerce activity stream that provides designers with real-time information on which of their products have sold, received social interactions and other community activity.
Public profiles
Designers now have the ability to set up their own profiles and develop a community of followers.
Updated design-centric homepage
A new homepage design reflects the latest designs uploaded to the Marketplace and the top-selling designers.
For more information, visit cafepress.com. — L.M.
