Charles River Apparel, Sharon, Mass., recently announced the release of its new company branding video.
Produced by Jump Cut Entertainment, the video was produced in conjunction with Charles River Apparel’s “Look Good, Feel Good, Charles River Apparel” advertising campaign.
“We wanted to create a lasting visual that captures the essence of our styles and New England heritage,” says Vanessa Keefe, vice president of marketing for Charles River Apparel. “Each shot was carefully selected to showcase the many facets and versatility of our product line, as well as a look at the making and delivery of our products behind the scenes.”
Shot over a period of seven days in various Boston locations, along the Charles River and at the company’s headquarters, the more than 20 hours of footage features professional models, Charles River Apparel employees and their children, members of Boston’s Community Rowing group, and even a cameo by Charles River Apparel president and owner Barry Lipsett.
The resulting 60-second video will regularly appear on the company’s website, at industry trade shows and on the sales team’s iPads. This is the first in a series of videos the company has planned for 2014.
For more information, visit charlesriverapparel.com. — L.M.
