CustomInk, Tysons Corner, Va., has launched of its third-annual “Be Good to Each Other” campaign.
Coinciding with the back-to-school season and October’s National Bullying Prevention month, the campaign encourages student groups and others to take a stand for kindness and tolerance by designing and wearing custom bullying-prevention T-shirts. All profits from the shirts sold will benefit CustomInk’s non-profit partner PACER’s National Bullying Prevention Center.
Nearly one-third of all school-aged children are bullied each year (upwards of 13 million students). “The ‘Be Good to Each Other’ campaign highlights our commitment to bullying prevention,” says Marc Katz, co-founder and president of CustomInk. “Custom T-shirts with bullying-prevention messages unite students, school groups and communities. This campaign gives them the power to take a stand and wear their voice on a T-shirt.”
CustomInk will handle printing and fulfillment at cost. In the campaign’s two previous years, it has engaged thousands of supporters and raised more than $20,000.
A number of celebrities will support the PACER Center cause, including Super Bowl champion Ray Rice, Janel Parrish (“Pretty Little Liars”), Katie LeClerc (“Switched at Birth”), Laura Marano (Disney’s “Austin and Ally”), Kaitlyn Dever (“Last Man Standing”/ “Justified”), Beau Mirchoff (MTV’s “Awkward”), Karan Brar (Disney’s “Jesse” and “Diary of a Wimpy Kid”), Seattle Seahawks cornerback Richard Sherman, recording artist and American Idol contestant Phil Stacey, Hayden Byerly and Gavin Macintosh (“The Fosters”), Kyle Kleiboeker and Brooke Magnum (USA’s “Summer Camp”) and Zack Ward (“A Christmas Story”).
Each celebrity will design a custom bullying-prevention T-shirt, which will be sold on CustomInk’s new T-shirt fundraising platform, Booster.
Celebrities also will engage their fans via social media to promote PACER’s Unity Day, which encourages people in schools, communities and online to send a message of support to students who have experienced bullying by wearing orange on Oct. 9 . In addition to the celebrity-designed tees, CustomInk will sell PACER’s orange Unity Day shirts.
For more information, visit customink.com. — L.M.
