CustomInk, Fairfax, Va., has agreed to acquire Represent, Los Angeles, a social commerce startup that helps influencers like actors, athletes, musicians and thought leaders create and sell limited-run T-shirts and merchandise.
With its roots in celebrity-backed social media fundraising campaigns, Represent has attracted high-profile investors including Ashton Kutcher and Guy Oseary of Sound Ventures, James Franco and WME/IMG.
“Like CustomInk, Represent is really about helping people build a stronger sense of community,” says Marc Katz, co-founder and CEO of CustomInk. “Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes and generates strong revenues.”
Represent works with each influencer to design the campaign, then handles all day-to-day management, printing and fulfillment, so the influencer can simply share the campaign with his or her supporters via social media and other channels. While the campaign is running, Represent’s marketing team offers additional support through automated search and banner ads.
While the companies will integrate their supply chains and other aspects of their operations and technology, Represent will continue to operate as a distinct brand from its Los Angeles and Prague offices.
For more information visit customink.com. — L.V.
