Inktavo, the company behind InkSoft, Printavo, GraphicsFlow, SignTracker and Clarity Software, and OrderMyGear (OMG), a leading online platform for group ordering and e-commerce in the team, promotional products and the decorated apparel markets, have announced they are merging.
According to the two companies, “The merger unites two category-defining innovators to create the industry’s most complete suite of tools for branded merchandise businesses, spanning shop management, e-commerce, production management, reporting, design and customer engagement.”
Branded apparel, promotional products, signage solutions
“Combining Inktavo and OMG empowers our customers with a platform that offers solutions for branded apparel, promotional products and signage,” said James Armijo, CEO of Inktavo. “We can enable online sales, proposals, in-house production or outsourced production—or any combination of those—so that our customers have the tools and support they need to realize their vision and grow.”
Founded in 2008, OrderMyGear has helped thousands of team dealers, promotional product distributors and apparel decorators simplify the process of selling branded merchandise to groups online. Since its founding, the company has expanded its capabilities through the acquisitions of BrightStores, a market leader in online company stores for distributors; DistributorCentral, a leading technology provider for supplier product data management and distribution; and Aturian, a presentation, order management, and ERP platform for distributors.
Shop management, design tools and marketing resources
“We are thrilled to join forces with Inktavo and expand the ecosystem of solutions available to branded merchandise businesses,” said Leonid Rozkin, CEO of OMG. “For the first time, distributors, decorators and dealers will have a single technology partner to help power every element of their business from product discovery and digital sales channels to post-sale order management, decoration and fulfillment and accounting. Suppliers will have unmatched access to thousands of customers using our combined set of solutions to search, buy, and sell brandable products. Together, we are uniquely positioned to connect the industry with market-leading data and technology,”
According to Inktavo, with the merger, it extends its reach across new verticals while offering current OMG customers access to the company’s broader suite of tools, including shop management, design tools and marketing resources. Moving forward, the companies said they will continue to operate their existing product lines while working toward an integrated ecosystem, ensuring a smooth transition and continuity for customers. For more information go to ordermygear.com or inktavo.com.
