Delta Apparel, Inc., Greenville, S.C., has announced a strategic partnership with Dallas-based Autoscale.ai to integrate its technology which automates product design, marketplace listings and advertising management for online retail.
The partnership will help to enhance Delta’s DTG2Go platform with an innovative solution for selling on-demand decorated apparel, according to the company. DTG2Go uses automated factory processes and its proprietary software to deliver digitally printed apparel direct to consumers on behalf of its customers.
“The events of the past year have accelerated consumers’ e-commerce habits, and the timing is right for Delta and Autoscale to expand on what to date was exclusively a digital printing relationship,” says TK Stohlman, Autoscale.ai founder and CEO. “We see Delta as a leading provider of activewear apparel with strong relationships across the wholesale and retail apparel marketplace. Recognizing DTG2Go as the industry leader in on-demand printing, we are proud to be partnering with them. Autoscale has built patent-pending technology that automates the entire product design, marketplace listing, and advertising management process and we couldn’t be more excited to deploy our technology exclusively with DTG2Go and its partners.”
The Autoscale.ai technology will be integrated with DTG2Go utilizing Autoscale’s automated workflow for design creation, art and licensing management and ad-spending for online revenue. More specifically, Autoscale.ai enables one single design to be instantaneously transformed into hundreds of variations for broader consumer appeal, according to the company. The patent-pending software then automatically optimizes the product descriptions and lists those products virtually across multiple online marketplaces.
“As the on-demand model has grown, we consistently hear from our customers about the time and effort it takes to get their graphics online and available to consumers,” says Deborah H. Merrill, president of the Delta Group. “While DTG2Go’s on-demand supply chain takes care of everything once the consumer buys the product, we wanted to expand our solution to give customers the tools to quickly and efficiently bring more graphic designs to the on-demand model. Autoscale is the automation software that does exactly that, bringing products to market faster with fewer resources. We believe that combining DTG2Go’s on-demand supply chain with Autoscale’s design automation technology will further revolutionize the apparel retail marketplace.” — D.S.
