BREA, Calif. — Flexfit, a worldwide manufacturer of private-label headwear, has partnered with MMA legend Robbie Lawler and MAG Agency to launch a new line of performance-driven headwear inspired by Lawler’s longevity, toughness and competitive legacy.
Lawler, known as “Ruthless” throughout the MMA world, competed professionally for more than 20 years before retiring in 2023. Now a coach, Lawler brings his warrior mentality and focus on durability to the collaboration — values that align closely with Flexfit’s innovation-driven approach to headwear.
The collaboration features a stripped-back aesthetic built around performance and longevity. Flexfit notes that many of its blank styles reflect the same design philosophy found in the Lawler collection, making them suitable for decorators and promotional distributors seeking performance-forward headwear.
Featured Flexfit Styles
Several core Flexfit styles highlighted in the collaboration include:
- 6100NU — A modern take on the classic baseball cap, featuring original Flexfit Tech enhanced with Cool & Dry technology and ActiveGuard sweat-diffusing performance
- 110® — Blends Flexfit Technology with adjustable closures for a secure, inclusive fit
- 110M — A breathable mesh cap combining Flexfit Tech with an adjustable back for versatile comfort
- 6606 — A structured trucker cap with matching snapback mesh closure; a top-selling fan favorite for more than 40 years
- 6006 — Designed for active wear with premium mesh panels for ventilation and sweat control
- 6609 — A high-profile retro trucker featuring six panels, premium mesh and matching snapback closure and underbill
Flexfit styles are available through Sportsman Cap & Bag distributor locations.
