According to a newly published report from the market-research firm Credence Research, the global T-shirt market, which was valued at $185.2 billion in 2024, is projected to grow to $221.5 billion by 2032, at a CAGR of 4.1 percent over the course of the forecast period.
Per the staff at Credence Research, rising demand for personalized, printed and branded T-shirts is driving market growth, supported by expanding e-commerce platforms and affordable digital printing technologies. Key trends include the adoption of sustainable fabrics such as organic cotton and recycled polyester, along with the rise of on-demand manufacturing and eco-conscious packaging.
The report goes on to say North America leads globally, representing 34 percent of total market share, followed by Europe at 27 percent and the Asia-Pacific region at 29 percent.
Cotton, Polyester T-shirts and Sustainability
“Cotton dominated the T-shirts market in 2024, accounting for nearly 42 percent of the global share. Its dominance stems from high comfort, breathability, and biodegradability, making it the preferred choice for everyday wear,” the report says. “The growing trend toward sustainable fashion and organic cotton production further supports segment growth. Meanwhile, polyester and blended fabrics are gaining traction for their wrinkle resistance and affordability, particularly in sportswear and promotional clothing.”
Looking ahead, Credence Research says the demand for personalized and branded T-shirts has become a key growth driver in the global market, noting: “Consumers increasingly prefer customized prints, logos, and slogans that reflect personal style or brand identity. E-commerce platforms and digital printing technologies have [also] made customization faster and more affordable, attracting both individuals and small businesses.
Per the report, the corporate and sports sectors have also contributed to this growth by adopting branded T-shirts for events, promotions and uniforms as a means of meeting their marketing goals.
Sustainability a Growing T-shirt Market Driver
In the area of sustainability, the report notes how the use of organic cotton, recycled polyester and plant-based dyes is growing rapidly. “Brands are reducing water usage and adopting ethical manufacturing practices to appeal to environmentally conscious buyers. Major companies are also introducing biodegradable packaging and circular fashion initiatives. This shift is driven by both consumer awareness and regulatory pressures supporting low-carbon and waste-reduction goals. The sustainable T-shirt segment, once niche, now attracts mass-market adoption due to improved availability and comparable pricing. This focus on green fashion supports long-term industry growth,” Credence research says.
For a complete copy of the report, which includes detailed breakdowns of the industry’s different regions and sectors, click here.
