HanesBrands, Winston-Salem, N.C., recently introduced its first collection of ComfortWash T-shirts supporting the National Park Foundation (NPF) in select Walmart stores located near nine of the country’s most recognized landmarks.
Each store will carry one design to promote its regional recreation area.
While supplies last, consumers can purchase shirts representing Acadia National Park; Blue Ridge Parkway, Grand Canyon National Park, Grand Teton National Park, Great Smoky Mountains National Park, Olympic National Park, Rocky Mountain National Park, Yosemite National Park and Zion National Park.
The designs are printed on crew-neck T-shirts made with 100% American-grown, ring-spun cotton, are garment dyed, ultra-soft and have a vintage, lived-in look.
“For Hanes, our commitment to comfort goes far beyond the clothing we create,” says Rachel Newman, vice president and general manager of Hanes’ activewear business. “We are committed to being an apparel-industry leader in environmental stewardship and social responsibility. Through this partnership, we are focused on inspiring more people to embrace, visit, support and protect our national-park treasures.”
Hanes inked a five-year partnership with NPF, the official nonprofit partner of the National Park Service, in April 2018 to encourage awareness, exploration and conservation of America’s parks. As part of the Find Your Park/Encuentra Tu Parque movement, Hanes was the first NPF partner to incorporate the iconic arrowhead logo in product designs, according to the company. The partnership is expected to generate at least $4 million for NPF to support national parks and feature apparel from the company’s Hanes, Alternative and ComfortWash brands.
“Working alongside the National Park Foundation to develop our designs has allowed us to create a unique product that encourages people of all backgrounds to get outside and explore the world around them,” Newman says. “We are excited about this promotion, our overall collection and the opportunity to continue developing our partnership during the next few years.”
For more information about the HanesBrands and National Park Foundation partnership — and to purchase one of the shirts — click here . — D.S.
