Lowell, Ark. — Infinity Her, the only headwear brand dedicated exclusively to women, has identified three standout trends expected to shape women’s headwear in 2026. Through extensive trend research, global trade show exploration and hands-on industry insight, the brand is spotlighting color, Western influence and bold prints as the styles to watch.
Icy Blue Emerges as a Cool-Weather Statement Color
One of the most striking color trends heading into Winter 2026 is Icy Blue — a fresh, crisp shade that blends seasonal cool with year-round wearability. The color has been spotted on style influencers and celebrities including Sabrina Carpenter and Sydney Sweeney, signaling strong crossover appeal from fashion runways to retail shelves.
Infinity Her brings the trend to life with the TESS Blue Cashmere/Floral, pairing the cool-toned blue with a rustic, lived-in aesthetic designed specifically for women’s headwear sizing and fit.
Western-Inspired Styles Ride into 2026
Western fashion continues to evolve, blending classic ranch influences with softer, feminine detailing. Infinity Her notes that “girly cowboy” aesthetics will remain strong, offering a modern take on traditional Western style.
The brand highlights CASSIE in Vanilla/Longhorn as a key example, featuring a subtle ranch-inspired look with a longhorn-patterned underbill that delivers understated Western charm without overpowering the design.
The Charlie highlights the continued demand for statement animal prints and fashion-forward headwear in retail and branded merchandise collections. Photo courtesy of Sportsman Cap
Animal Prints Keep Their Momentum
Animal prints remain a powerful force moving into 2026, fueled in part by TikTok’s viral “mob wife aesthetic.” Leopard and snake patterns, in particular, are maintaining their strong presence across accessories.
Infinity Her’s CHARLIE women’s trucker incorporates bold leopard print to capture this maximalist trend, offering a statement-making option tailored specifically for female consumers.
Dedicated to Women’s Fit
Infinity Her is a division of Infinity Product Group (IPG), which has spent more than 25 years researching trends, fabrics and fit to develop headwear designed specifically for women. Blank versions of Infinity Her’s top-selling styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional products industry.
For distributor locations, visit sportsmancaps.com. For more information about Infinity Her, visit infinityforher.com.
