InkSoft, Albuquerque, N.M., has hired Jessie Gould as its digital content marketing manager.
Her primary focus will be helping InkSoft customers grow their business. She also will play a major role in expanding the company’s marketing training and resource development efforts for its users.
According to the company, using her years of experience helping businesses with online marketing, Gould will work with InkSoft customers to answer questions from how best to use Facebook and email, to how to determine why sales are down. She will communicate directly with InkSoft users to identify their key concerns and develop tools — from blogs to downloadable guides and infographics — to help in addressing them. – M.Q.
