InkSoft, Tempe, Ariz., recently offered an article on its blog to help decorators interested in adding new equipment to their shops.
In “Adding Production Capabilities: Thinking Big-Picture Impact,” author and industry veteran Marshall Atkinson warns that before adding new capabilities, its important to understand how a purchase will impact your current shop’s lineup before signing the check.
Atkinson poses a series of questions meant to inspire article readers to think about whether new equipment will boost profitability, solve present company woes or just augment problems. He then suggests creating a business and marketing plan, putting customers’ needs first, evaluating employee training and shop culture, and other big-picture activities that should be happening in your shop.
Read the article by clicking here. — J.L.
