InkSoft, Tempe, Ariz., has released a new article on the benefits of creating a business plan and how to write one.
The article by industry veteran Marshall Atkinson covers how to write a plan that concisely brings together the information you need to grow your business and helps define your shop, align it with customers and guide your marketing efforts.
The article features a step-by-step outline focusing on eight key areas of creating a “lean start-up business plan” that will work for a range of decorating businesses. It also covers topics including “value propositions,” defining and creating a repeatable customer experience, and identifying a target market and channels for reaching it. Revenue streams, costs and sales also are discussed.
Additionally, the article features a link to download a free, one-page template to write your own plan. — L.V.
